Get ready to strap on a piece of New York City's soul—rag & bone, the brand synonymous with downtown cool since 2002, is bringing its iconic aesthetic to your wrist with its first-ever Fall/Winter 2025 watch collection. But here's where it gets exciting: this isn't just about telling time; it's about capturing the essence of urban life in every tick and tock. In partnership with Sequel, rag & bone has crafted a line of premium timepieces that seamlessly blend the brand's signature edge with precision craftsmanship, marking a bold new chapter in its storied history.
Designed in Milan, this collection is a love letter to the city that never sleeps, divided into three distinct style categories: Casual, City, and Urban. Each category reflects a different facet of rag & bone's design DNA, from laid-back denim-inspired accents to polished, sophisticated silhouettes. And this is the part most people miss: every detail, from the sapphire crystal faces to the premium Italian leather straps certified by the Leather Working Group (LWG), underscores the brand's unwavering commitment to quality and sustainability. These aren't just watches; they're wearable statements of authenticity and craftsmanship.
Let's dive into the highlights. The Casual line, like the men's 40mm Bleeker, marries vintage charm with modern functionality, featuring a stainless-steel case and Japanese date movement. The City styles, such as the women's Brynn and Rory, exude elevated polish with subtle nods to New York's iconic skyline. But here's where it gets controversial: the Urban collection pushes boundaries with bold, edgy designs like the Mercer Automatic, a tonneau-shaped watch that’s equal parts statement piece and everyday essential. Is it too daring, or just right? We’ll let you decide.
What ties it all together? Signature rag & bone elements—think minimalist dials, subtle logo stitching, and the brand's iconic dagger motif—ensure these watches are instantly recognizable yet effortlessly versatile. Whether you're dressing up or down, these timepieces are designed to transition as seamlessly as you do.
“This debut collection represents the next chapter for rag & bone, translating their iconic downtown New York aesthetic into timepieces that are as refined as they are functional,” said Brett Gibson, Sequel President and Chief Commercial Officer. “Every watch is crafted with precision, designed to tell a story and built for how people truly live today.”
Ready to make a statement? The collection is now available online at rag-bone.com, with boutique roll-outs planned throughout 2025 in the U.S., U.K., Germany, Morocco, Australia, Mexico, and through select retail partners like Nordstrom. Prices range from $220 to $395 for women's styles and $285 to $595 for men's, making luxury accessible without compromising on quality.
About rag & bone: Since its inception in New York in 2002, rag & bone has become a global fashion powerhouse, blending English heritage with a distinctly New York edge. Known for its wearable yet edgy designs, the brand offers a full range of men's and women's ready-to-wear, denim, accessories, and footwear. Visit www.rag-bone.com to explore more.
About Sequel: As a division of Timex Group, Sequel is a global leader in licensed watch partnerships, collaborating with iconic brands like GUESS, Gc, and now rag & bone. With a focus on fashion-forward craftsmanship, Sequel doesn’t just create watches—it builds brand legacies. Headquartered in Shelton, Connecticut, Timex Group employs over 2,000 people worldwide, ensuring every timepiece meets the highest standards of quality and style.
Now, we want to hear from you: Do you think rag & bone's foray into watches is a natural evolution of its brand, or a risky move? Are these timepieces something you'd wear, or do they miss the mark? Let us know in the comments—we’re all ears!
